Toronto Maple Leafs: Scotiabank Arena Coming Soon
The home of the Toronto Maple Leafs will change its name.
Maple Leafs Sports and Entertainment announced today that the Toronto Maple Leafs will play in the Scotiabank Arena when the Air Canada Centre changes its name.
This is kind of sad for me.
I grew up calling it the ACC (as did many others), but now what are we supposed to abbreviate it to?
How about the Bank?
Ya, I know it doesn’t have a nice ring to it, that’s exactly my point.
Nonetheless, the ACC will be no more as of July 1, 2018, and henceforth known as the Scotiabank Arena.
A little side note, I’m back from vacation, moved back to Canada for good and am ready for October.
Anyone else?
Presser
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MLSE and Scotiabank have announced a 20-year partnership in a presser earlier today.
"We have always sought new and innovative partnerships with the goal of building strong and enduring communites. Today’s announcment is an extension of Scotiabank’s unwavering love of sports and our commitment to help young people reach their full potential. We believe that MLSE is an ideal partner for Scotibank to reach our objectives. – Brian Porter (Scotiabank’s President and CEO)"
We’ve all seen the commercials, we know that for Canadians, hockey is Canada’s fifth season as per Scotiabank.
They’re really taking that seriously.
"For the past 18 years, Air Canada Centre has not only been home to the Maple Leafs and Raptors, it has also hosted hundreds of the most popular concerts and events in the industry, helping contribute to Toronto’s well-deserved reputation as one of the top sports and entertainment destinations in the world. We are grateful to Scotiabank for their continued support and this expanded partnership as we look ahead to what we expect to be 20 of the most exciting years in Toronto sports and entertainment history. – Larry Tanenbaum (Chairman of the Board for MLSE)"
Continued
Here’s some more information from the press release.
- Exclusive naming rights of 40 Bay Street (Air Canada Centre)
- Scotiabank continues to be the Official Banking Partner of the Toronto Maple Leafs
- MLSE Incubator at the Scotiabank Digital Factory – A digital centre of excellence to help drive fan/customer engagement programs
- Scotiabank and the MLSE Foundation will expand their partnership focused on helping young people in the GTA, changing lives through the power of sport
- Scotiabank and MLSE will collaborate with SCENE to develop fan-centered promotions for sports and entertainment enthusiasts
Goodbye, Hello
There’s not much changing here other than the name of where our beloved Leafs play.
We’ll still have our big three with the team, so no worries there.
Yes, it’s a little upsetting that the name is changing, but it’s a business and this partnership could be important moving forward.
Let’s enjoy this last season calling it the ACC and develop a cool alternative/abbreviation for what we know to be the new name.
We do have until July to get going on that.